MOBILE AND RESPONSIVE WEBSITE PROGRAMMING SERVICES

Designing for mobile devices

Mobile devices have quite different hardware characteristics compared with desktop or laptop computers. Their screens are usually smaller, obviously, but they also usually automatically switch the screen orientation between portrait and landscape mode as the user rotates the device. They usually have touch screens for user input.

WHY MOBILE WEBSITE PROGRAMMING?

Businesses that make mobile optimization a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.

• In 2018, 52.2% of all worldwide online traffic was generated through mobile phones (Statista, 2018)
• 57% of North American online traffic now comes from smartphones and tablets (BrightEdge, 2017)
• About 3 in 5 consumers check their email on the go (Adestra)
• 75% of North Americans say they use their smartphones most often to check email (Adestra)
• Mobile searches for “best” have grown over 80 percent in the past 2 years (Google, 2017)
• 51% of customers say that they use mobile devices to discover new brands and products (BrightEdge, 2017)
• 69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns (BrightEdge, 2017)
• Worldwide, more people own a cell phone than a toothbrush. (Consumer Technology Association, 2015)
• 89% of people are likely to recommend a brand after a positive brand experience on Mobile (Google, 2017)
• People today have 2X more interactions with brands on mobile than anywhere else—that includes TV, in-store, you name it (Google, 2017)
• 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience (Google, 2017)
• Users spend on average 69% of their media time on smartphones (Comscore, 2017)
• 57% of users say they won’t recommend a business with a poorly-designed mobile site (socPub)
• By 2018, American adults are expected to spend on average 3 hours and 23 minutes on nonvoice mobile media. (eMarketer)
• Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)

Mobile Marketing and Ecommerce

• Mobile can fast-track time to purchase by 20% through facilitating efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases (Google, 2017)
• Over 40% of online transactions are now done on mobile (Google, 2017)
• Mobile searches related to “same-day shipping” have grown over 120% since 2015 (Google, 2017)
• Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location (Google, 2017)
• Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago (Google, 2017)
• 91% of smartphone owners purchased or plan to purchase something after seeding an ad they described as relevant (Google, 2017)
• When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they had a positive experience (Google, 2017)
• 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase (Google, 2017)
• 35% of people who searched on their phone spent more than they expected in the store (Google, 2017)

HOW MUCH DOES A MOBILE WEBSITE COST?

The cost of programming a mobile website varies greatly depending on may factors. To get a rough idea of how much your mobile website programming will cost, check out our Programming Cost Estimator, or contact us for a free consultation.